Success story — La Más Querida
From opening day to a summer that sold out.
We launched and positioned a new Mexican restaurant-bar concept in San José, California — with the goal of beating a contractual target of 25% sales growth over the summer.
The Challenge
A launch with no digital foundation.
Unoptimized Google profile
Google My Business unclaimed and unoptimized — the restaurant was practically invisible in local search.
No paid media or tracking
Zero active Google Ads campaigns and no Tag Manager installed — there was no way to measure what was working.
A site not built for reservations
A website that wasn't built to convert visits into reservations, right before the most important season of the year.
+38%
summer sales growth (target: 25%)
+85%
Google Business Profile visibility
312
reservations generated via the optimized site
4.8★
across 250+ reviews
Results from the launch strategy: Google Business Profile optimization, Google Ads with conversion tracking, a reservations-focused site redesign, and positioning content.
How We Positioned It
The core message
A place built to stay. La Más Querida brings the warmth and flavors of Mexico to the heart of San José — home-style cooking, cocktails with character, and an atmosphere that feels like family.
Authenticity
Traditional Mexican recipes with a contemporary twist, designed to feel like home from the very first bite.
Belonging
More than a restaurant-bar: a gathering place for the community — the spot everyone ends up wanting to come back to.
Campaigns We Implemented
From launch to peak season.
01
Grand Opening
Launch campaign with social and local press coverage to put the brand on the map in San José.
02
Google Business Optimization
We claimed and optimized the Google profile, with photos, hours, categories, and active review responses.
03
Happy Hour Fridays
Weekly promotion to drive midweek traffic and build a base of repeat customers.
04
Book & Win
Early-reservation incentive via the new website, with conversion tracking at every step.
05
Flavors of Mexico
Content series showing the process behind the signature dishes and the story behind the menu.
06
Bay Area Foodie Collabs
Partnerships with local food creators to accelerate word of mouth ahead of peak season.
What We Implemented
A tailored strategy, not a generic solution.
A launch isn't solved with a standard package. We built the complete digital foundation before the season that defined the contract's target even began.
- Google Business Optimization
- Google Ads & Tag Manager
- Reservation-Ready Web Design
- Social Media Marketing
- Content Marketing
- Local SEO
- Local Growth
- Drive-to-Location Ads
- Email Marketing
Want results like this for your brand?
Let's talk about building a launch and growth strategy tailored to your business.
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