Fitness & E-commerce · Case Study

Engineered like a machine. Built for your best version.

We built the system behind Fitness Casa's strongest quarter yet — turning Black Friday, Boxing Day, and New Year's resolution season into one continuous sales engine across Canada's e-commerce calendar.

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The Challenge

Three sales moments. One brand. Zero room to drop the ball.

Black Friday, Boxing Day, and January's resolution rush all land inside December and January — and every home-gym brand in Canada fights for the same scroll. Fitness Casa needed one system that could carry the Gym Monster 2.0 pre-order launch through both months without losing momentum.

What we built

  • Content & Influencer Marketing
  • Meta Ads
  • Google Ads & SEM
  • SEO
  • Email Marketing
  • Referral Program
  • CRO & Heat Mapping

The Architecture

Not a campaign. A machine with four moving parts.

  1. 01

    Discover

    Influencers and UGC unboxings created the first spark of intrigue around the Gym Monster.

  2. 02

    Convert

    Meta and Google turned that attention into qualified traffic — 180-day retargeting plus lookalikes to scale.

  3. 03

    Retain

    Every landing page was tuned with real heat maps. Email carried the relationship after the click.

  4. 04

    Refer

    The referral program turned every buyer into a new acquisition channel — no extra ad spend required.

Content in Action

The creative that fueled the funnel.

UGC-style product videos used across Meta and Google — the same assets that carried the campaign from discovery to conversion.

The Result

Six weeks. One system. Numbers the client could take to their board.

$182,964

CAD in total revenue generated during the campaign window — a 419% increase, with site sessions up 19%.

  • 23.92x ROAS on the best-performing retargeting campaign
  • 15K SEM conversions at $0.95 CAD cost per conversion
  • 55.7K organic search impressions via on-site SEO

Why it worked

  1. 01

    Wanting to know it — the content and the influencers.

  2. 02

    Wanting to buy it — paid media, retargeting, and email.

  3. 03

    Buying again — the referral system, turning customers into a channel.

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