Success story — Chef Humberto
Four brands, one shared pulse.
We designed and run the content, paid media, and automation system for Café Panchita, Bar Catalina, Paelleros, and Gourmet Guyz — four brands, four voices, one shared standard.
- @cafepanchita
- @barcatalina
- @paelleros
- @gourmetguyz
Results Across All Four Brands
4.88M
impressions
58,837
clicks
1,880
conversions
Fully booked season
occupancy across all four brands
Results by campaign
Each brand runs its own campaign within the same system, making it possible to see which content and which offer converts best for each one.
Café Panchita
@cafepanchita
The morning ritual.
Morning rituals
The first coffee of the day, the art in the foam, the sound of the machine — content that smells like morning.
The regulars
The familiar faces that turn Panchita into a second home.
The story behind the cup
Where the bean comes from, what makes every pastry special.
Bar Catalina
@barcatalina
When night falls, the place transforms.
The craft of the drink
On-camera prep, menu launches, the personality behind the bar.
Live nights
Music, events, the energy of a full house.
Behind the bar
Staff recommendations, cocktail tips, the stories behind every creation.
Paelleros
@paelleros
Street theater: the paella pan is the show.
The sizzle
Videos of the paella build from start to finish, made for sound on.
Event coverage
Catering setups, festival appearances, the line before service.
Spanish roots
The story behind the recipe — content that gives the product depth.
Gourmet Guyz
@gourmetguyz
Flavor without pretense.
Menu launches
Every new item filmed like a brand launch — because it is one.
Kitchen personality
The chefs, the vibe, the process — the behind-the-scenes that humanizes the food truck.
Street food culture
Where to find the truck, why the line is worth it.
How we made it work: one system, four brands.
01
Content production
One shoot day a month for all four brands, edited into a full month of content per brand.
02
Paid media
Independent campaigns per brand on Google Ads, using the produced content as the primary creative.
03
WhatsApp & CRM
Reservation reminders, event promotion, and automation to bring regulars back.
04
Reporting
One dashboard, four brands, real results — which content sells tables and which just gets likes.
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